Every lead, every channel,
one system of record.
Replace the Google Sheet that sits between your scrapers, Instantly, LinkedIn, Upwork, and inbound. Nova CRM gives you per-channel funnels, idle-lead alerts, and director-level diagnostics, plus private-by-default leads and admin policies mapped to departments and teams, so reps are not browsing each other's books by accident.
No credit card required · 14-day trial · Migrate from Sheets in 1 click
Overview
Live pipeline state: last 30 days
Activity trend
+18%Pipeline distribution
Channel funnels
Each channel's top-of-funnel conversion
Every funnel your team actually runs
Each channel keeps its own top-of-funnel shape. After Qualified, every lead joins one shared closing pipeline, so dashboards compare apples to apples.
Cold Email
Replies from Instantly campaigns become real leads, automatically.
Sent → Opened → Clicked → Replied → Meeting → Closed
LinkedIn Outbound
Sales Navigator + manual outreach with per-lead touchpoint state.
Connection → Accepted → Messaged → Replied → Meeting → Closed
1:1 Email
Senior reps' personalized Outlook outreach, threaded with the lead.
Sent → Replied → Meeting → Closed
Website Form
Webhook in. Lead created the moment a prospect hits submit.
Submitted → Contacted → Meeting → Closed
Upwork
Multi-profile tracking. Compare which Upwork persona converts best.
Applied → Viewed → Replied → Hired → Revenue
Job Apply
Multiple CVs as first-class personas, with recruiter response funnels.
Applied → Recruiter Reply → Interview → Offer
LinkedIn 1:1
Account-based DMs from senior reps, separate from outbound.
Messaged → Replied → Meeting → Closed
Track effort and intent as separate things.
Most CRMs only show you leads. Nova tracks the effort that creates them too. When numbers move, you can tell why, instead of guessing.
Activity layer
Daily counts per person per channel. How many emails sent. How many connections. How many Upwork applies.
Lead & deal layer
Real records with full context, owner, stage, notes, followups, BANT scoring, and per-channel touchpoint state.
When closings drop, find the leak.
Each diagnostic points to a totally different fix.
Fewer applies
Work-rate problem · push harder, hire more
Same applies, fewer views
Profile problem · rewrite the profile
Same views, fewer replies
Proposal problem · better cover letters
Same replies, fewer closes
Sales-skill problem · follow-up & pricing
Sell with confidence: governance is not an afterthought.
Buyers ask hard questions about data leakage and junior access before they sign. Nova CRM is built so you can answer them in one slide: private-by-default leads, org-shaped visibility, and admin policies you can explain to legal.
Your book stays yours
By default, individual contributors only see leads they own or are explicitly shared with them. Teammates cannot browse someone else's pipeline like a shared spreadsheet.
Mirrors how you actually organize
Departments and teams map to your real org chart. Managers inherit visibility for their span. Directors roll up without granting org-wide access to everyone.
Admin policies with real overrides
Start from role templates, then layer department rules and per-person exceptions. Overrides are first-class so edge cases (coverage, audits, VIP accounts) don't break the model.
Who sees what (out of the box)
A clear ladder from rep privacy to executive oversight. Tune each layer without giving everyone a master key.
Individual rep
Own leads & assigned tasks
Team lead
Their team's pipeline + coaching views
Department
Cross-team rollups inside the dept
Director / admin
Org-wide + policy editor + audit trail
For security & procurement: Combine scoped visibility with the audit log and export controls so your questionnaire answers line up: who can see customer data, how access changes are recorded, and how data leaves the system.
Everything you need to run sales day one.
Not a half-built prototype. A working CRM with org-aware permissions, private pipelines, dashboards, and integrations on launch.
Spreadsheet-fast table view
Inline editing, frozen columns, saved views, and bulk paste from Sheets. The daily driver for your team.
Drag-and-drop pipeline
Move leads between stages on a Kanban board. Required-field rules enforced on drop.
Per-channel touchpoints
One lead can be at Email Step 3 and LinkedIn Connection Sent simultaneously. Touchpoints reflect reality.
Idle-lead alerts
Leads going stale get flagged before they die. Per-stage thresholds you control.
First response tracking
Time from lead created to first outbound, a top performance metric, surfaced everywhere.
Org-aware access & overrides
Role defaults, department rules, and per-person exceptions stack in order. Reps stay on their own leads; team leads and managers get the span they need without a flat org-wide sheet.
Director dashboard
Funnel charts, person scorecards, channel comparisons. Diagnose where the funnel leaks in 10 seconds.
n8n & webhook ready
Outbound queue endpoints keep your existing automations running. Instantly, Apollo, Outlook all stay.
BANT-scored qualification
Required scoring before a lead is marked Qualified. Junior reps can't skip the rubric.
Multi-profile tracking
Upwork profiles and CV personas as first-class entities. See which one converts best.
Audit log
Who touched what, when. Full history preserved, even after people leave the company.
Sheets, exported on demand
Need ad-hoc analysis? Export any view to Google Sheets in one click. The CRM stays the source of truth.
Built for the way you actually sell.
Generic CRMs assume one channel and one funnel. Spreadsheets break with permissions and idle leads. Nova was designed for teams running everything at once.
Stop guessing where the funnel leaks.
Migrate from Sheets in a single click. Be running real pipeline diagnostics before lunch.