We built the CRM we wanted to use.
Nova started as the internal tool we built for our own sales team. After running it for six months across cold email, LinkedIn, Upwork, inbound, and 1:1 outreach, we realized other teams had the same problem.
The story
We were running a 12-person sales team across six channels with one shared Google Sheet. n8n watched the sheet, Instantly ran the campaigns, and someone (always the wrong person) fielded the inbound replies. Things fell through the cracks every week.
The insight
Generic CRMs force a single funnel onto every channel. Spreadsheets don't enforce permissions. Neither tracks the effort that creates the leads. We needed both: funnels per channel and one converged closing pipeline, with effort and intent as separate layers.
The principle
The system should be fully usable on day one without integrations. Manual entry is a first-class citizen. Integrations come online over weeks and months, they're upgrades, never preconditions.
The bet
If you can answer 'why did closings drop this month?' in ten seconds, you'll fix problems weeks earlier. That single capability (diagnosis without spreadsheet archaeology) pays for the whole tool.
Stop guessing where the funnel leaks.
Migrate from Sheets in a single click. Be running real pipeline diagnostics before lunch.