Features

The intelligence layer that runs every prospect journey.

Nova books meetings without another SDR hire — personalized outbound, grounded in your business, under your approval.

app.novacrm.com / prospect journey

Prospect intelligence

Live

Nova reads the conversation, decides the next move, and drafts the response.

Engagement trackedRAG groundedPause on reply

Reply intelligence

Next-best actions

Sarah Chen · Acme Health

Ready to meetPotential 92
Book meeting

Marcus Lee · Northline

OOO until Mar 18Potential 74
Wait & resume

Priya Nair · Helix Ops

Pricing objectionPotential 68
Reply with draft

Adaptive sequence

Built for one prospect · adjusted by engagement & replies

1

Personalized opener

Sent
2

Value follow-up

Opened 3×
3

Case-study nudge

Paused on reply
4

Breakup note

Skipped

Draft ready to approve

“Thanks for the note, Priya — happy to share how similar ops teams cut follow-up load. Would a 20-min walkthrough Thursday work, or should I send the one-pager first?”

Approve & sendRegenerate
Positioning

Your CRM records the journey. Nova runs it.

Nova is not an all-in-one sales CRM. It is an AI revenue execution system built to think through, manage, and automate every prospect journey using your business intelligence.

Traditional CRM

  • Stores contacts and activity history
  • Shows what happened after you dig
  • Leaves next steps to the salesperson
  • Sequences usually stay rigid
  • Replies become another inbox chore

Nova

  • Understands each prospect in context
  • Interprets what is happening now
  • Decides and prepares what should happen next
  • Sequences adapt to engagement and replies
  • Reply intelligence drafts the next move

You do not manage the prospect journey. Nova does. Keep your CRM as the system of record if you want — Nova is the intelligence layer that researches, writes, follows up, interprets, and advances each opportunity.

How Nova works

From first contact to final outcome — without constant decisions.

Your team should not spend the day asking what to send, when to follow up, or what a reply means. Nova handles that intelligence continuously.

01

Understand the prospect

Nova studies company, role, industry, signals, and campaign intent — then builds a journey for that person, not a generic blast list.

02

Personalize every message

Outreach is grounded in your services, ICP, case studies, and approved messaging so every email sounds researched and on-brand.

03

Manage the sequence intelligently

Follow-ups adapt to opens, clicks, and timing. Outreach pauses on reply, waits through OOO, and stops on opt-out or hard no.

04

Interpret every reply

Interest, objection, referral, delay, meeting request — Nova classifies intent, scores potential, and prepares the next-best action.

05

Advance to the outcome

Drafts are ready to approve, meetings get booked, nurture continues when needed, and dead ends close cleanly — without babysitting the inbox.

Capabilities

Intelligence that actually executes revenue work.

Not another contact database with AI bolted on. Nova combines research, personalization, sequencing, reply handling, and knowledge into one connected system.

Individually managed journeys

Every prospect gets a journey shaped by role, company, signals, engagement, and campaign goals — not one generic sequence for everyone.

Adaptive sequences

Generate personalized openers and follow-ups, pause on reply, wait through OOO, stop on opt-out, and continue the same thread when the conversation resumes.

Reply understanding

Classify intent — interest, objection, pricing, referral, delay, meeting-ready — then score potential and prepare a context-aware draft.

RAG business knowledge

Ground outreach in your real services, ICP, case studies, pricing guidance, and approved messaging so answers stay accurate and on-brand.

Engagement intelligence

Opens, clicks, and sequence-level activity feed prioritization — who to nudge, who to pause, and which message created momentum.

Intent & fit signals

Capture buying signals with Intent Radar, qualify opportunities with Fit Check, and only invest in prospects that match your knowledge.

Connected content engine

The same intelligence layer powers emails, LinkedIn outreach, reply drafts, campaign messaging, and thought-leadership content.

Automation with judgment

Nova does not only fire rules. It understands the situation, detects problems, adapts communication, and manages toward the right outcome.

Reply intelligence

Every reply becomes a scored next action.

Nova does not mark replies as ‘received’ and walk away. It reads the full conversation, explains what the reply means, and prepares what should happen next.

Interest, objections, timing preferences, referrals, pricing questions, OOO return dates, and opt-outs are detected as first-class signals — then mapped to actions your team can approve in seconds.

When a draft is needed, Nova writes it from prospect history and your company knowledge, not a generic template.

Intent → next best action

Approve & send

Meeting interest

Book meeting · draft confirm

Pricing concern

Reply with grounded commercial context

Follow up later / OOO

Wait until return date · resume sequence

Referral / wrong person

Extract new contact · reroute journey

Soft or hard no

Nurture or close lost cleanly

Unsubscribe / auto-reply

Stop outreach · avoid bad follow-ups

Company knowledge library

Retrieval-augmented generation pulls only the relevant slices of your business knowledge into each prospect journey.

Services & solutions
Ideal customer profiles
Case studies & proof
Pricing & commercial models
Objection-handling guidance
Brand positioning
Campaign objectives
Approved messaging
Industry knowledge
Prior conversations
RAG-powered

Outreach grounded in your business — not invented claims.

Nova connects sequences, replies, Fit Check, and content to the same knowledge layer so every message stays accurate, relevant, and consistent.

Strict, reference, or open modes

Control how tightly generation must stick to approved sources — ideal for services, ICP, and commercial claims.

One intelligence layer

Sales outreach and marketing content stop living in disconnected tools. Both run from the same business understanding.

Compared

Built to run the journey — not just record it.

CRMs archive history. Sequencers fire cadences. Nova understands each prospect, adapts the journey, and advances the conversation with your business knowledge.

Capability
Traditional CRM
Email sequencer
Nova
Stores contacts & activity
Partial
Personalized multi-step journeys per prospect
Partial
Partial
RAG grounded in your services / ICP / case studies
Reply intent classification + next-best action
Pause / wait / stop sequences intelligently
Manual
Partial
OOO return-date wait & resume
Referral detection & journey reroute
Manual
Approve-ready reply drafts from full context
Partial
Engagement signals feeding prioritization
Partial
Intent capture + opportunity fit against knowledge

Nova

You do not manage the prospect journey.
Nova does.

Join the waitlist for early access. Tell us about your outbound motion and we'll reach out from sales@stellixsoft.com.